With summer winding down, there are a few important seasonal
opportunities you should be working on right now to end the year strongly.
International Credit
Union Day – October 18. Show off your products and services with in-branch
activities all week long! Have your lending department ready to work when you hold
a free seminar on mortgage refinancing or line up prospects for auto loan
pre-approvals. Brag about your free checking and open those accounts. A
pre-approved credit card or personal loan offer from the credit union is a
wonderful way to help members feel optimistic about handling upcoming holiday
expenses. Show off low interest rates on your credit card and let members take
advantage of the benefits right now. Bring in the Shred-it services; hold a prize
drawing for new members.
Black Friday –
November 23. Did you know that in 2011, Americans spent $5.6 billion on
Black Friday? Low, fixed rates and no balance transfer fees spell money-saving credit card.
Also consider a Cyber Saturday virtual event that has a short window of opportunity, like a rate sale on a loan or a bonus interest rate on an investment. Engage members and prospects on a personal level with activities at the branches.
Cyber Monday experienced
a 24.6% increase in 2011 sales over 2010. Oh, and a landslide percentage of
purchases are made at noon, over lunch breaks via laptops and mobile devices.
Did we mention credit card? Or how about a personal loan with a great rate?
Don't forget your holiday skip-a-pay promotion. We see credit unions starting these as early
as September! The fee income alone usually pays for these wildly popular
campaigns. If you've never tried one, 'tis definitely the season to start!
Deliver your promotion with the proven winner—direct mail. Increase
your reach by advertising though multi-channels such as in-branch materials and
email marketing.
Pinpoint
Direct Marketing creates data-driven, electronic and print marketing campaigns
for the financial industry. Its customized campaigns achieve excellent results
without premium costs. Learn more about Pinpoint Direct Marketing at www.PDMKT.com or call Kerry Blom, owner,
866-784-7555.